Subheadings – Style guide

Subheadings: Suggested guidelines It’s important that subheadings are consistent so that the website is easy on the eye (and brain!). Important! Subheadings must describe the contents of the section below Use specific descriptive words to accurately describe the content of the paragraph or section beneath – not general words that could be about anything . […]

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FastStone batch photo resizer

FastStone Photo Resizer is a free tool for resizing optimising and watermarking images in batches – all in one quick and easy process. These instructions offer suggestions for sizes and settings that will usually work on most websites for full size images taken from your camera. These options & settings will be retained for next […]

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SEO – It’s not just about keywords…

Google want to offer a great experience for anyone who uses their search engine, so your whole website needs to work well. Here’s a quick check list for best practice: Aim for: At least 30 pages of interesting content. Clear, intuitive navigation. Clear descriptive titles and subtitles. Easy to scan. At least 300 words per page. […]

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Using the WordPress SEO plug-in

To help you with your Search Engine Optimisation, you can use a WordPress plug-in with an easy to understand traffic light system. Write your content first – with human visitors in mind! Use the SEO plug-in ONLY as a guide – if there is a reason to ignore it, then do so. Please note: The […]

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What are SEO Keywords? Infographic

Keywords are the words that people type in to search for information, using a search engine website – such as Google. If the word is not on the page – Google cannot find it… There are 3 main types of keywords or keyphrases – also known as search terms: Specific keywords: Brainstorm a list including […]

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Before you start making SEO changes

SEO (Search Engine Optimisiation) can be quite time consuming and there are never any guarantees – but it can also make the difference between being found by the search engines and being invisible. Is it worth the effort? – These questions might help you decide. As a minimum you will need to be found on […]

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How to add images to a WordPress website

Adding images – quick check list: Optimise your image for the web & save in a folder on your computer – keep the folder open Go to the page you want Click near where you want the image Click ‘Add Media‘ -> ‘Upload files‘ (unless already in the library – click on the photo) Drag & drop […]

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Free Image Editing Tools

Photos and other images need to be the right size before you upload them to your website. Photos straight from your camera will be too large and will cause problems. How to optimise your images Useful free image editing tools: FastStone Photo Resizer: Watermark and resize in batches – Once you’ve set your requirements it’s […]

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Naming images

There are several places to add image names: File name Alt tag/Alternative text Image Title Captions and text Describe your images clearly in all related text for 2 very good reasons: Anyone who cannot see the image (either because they are visually impaired and use a screen reader – or because of some limitation with […]

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